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BBC 1XTRA A AA A



The 1xtra site displays a lot of new media Tech.
the site offers blogs from the radio DJs, this allows the readers to have more interaction than they would if they only listened the the radio.

the site offers a listen now feature, this means it is possible to listen to 1 xtra live online or listen to any show that has been on over the previous week.
this greatly improves the accesibity and the audience figures as people who would not usually be able to listen due to work etc. can tune in at a time they choose.


podcasts are also availabe from the site, meaining listeners can get extra free audio and video. adverts and digital photos of artitsts helps to spread the word virally of new artists aswell as bring in revenue by promotion.
online videos are advertised. online videos provide excelent bonus material for listeners and gives them a sneaky peek behind the scenes of the radiostation.

similarly profiles of the djs are provided which helps bring the listners close to the djs and adds an element of interactivitty because they can be emailed with requests etc.