5

Podcast
Heroes, the Official Radio Show.


Podcasts are like radio shows that can be downloaded from the internet and listened to anywhere and at anytime.
they ar elike time shifted radio. this is beneficial to the audience because it means even if they have a busy schedule, or work when they want to hear a show, to listen in their own time.
this type of technology will appeal to elderly but tech savvy people. they are used to listening to the radio, and also have experience at using the internet (more and more people over the age of 60 are learning to use computers), they are not going to have much lust for technology such as HD gaming or new games consoles, however they are likely to take a liking to on demand radio as it fits around their day and gives them a lot of choice about waht they listen to.

this specific podcast is more likely to appeal to a younger audience and specifically those who watch heroes.
the BBC website says of the show

"The ultimate fan-guide to the hit TV sci-fi drama. Jon Holmes and Xanthe Fuller analyse each episode of "Heroes", looking in-depth at the characters, plot-twists, and hidden themes of this thrilling and complex series. Drop us a line with your theories and comments – heroes.radio@bbc.co.uk - and we may read out your email or call you back to take part in the show!"

the kind of people who watch heroes are going to be youngish, sci fi or drama fans. it is a good idea to repost this as a podcast as a lot of the people who might want to listen most likely are at school or work when it is aired.

in the past if a show had been missed there was little that could be done about it, now it is likely to be available as a podcast.