http://www.channel4.com/more4/
The most noticeable thing about the site is that there is a lot of links on the page. they use new media to advertise programmes they show.
links can be followed to show what is on 'today'. this attracts viewer attention to programmeing.
An RSS service is also featured meaning viewers can access all news from just one page rather than having to trawl through a whole site.
the use of new media tech. helps make the site a lot easier to use and a lot more identifiable as the site of MORE4. the search feature means people can search for programmes or services that the site offers and this is useful with accessing other areas of the site.
the site appeals to the target audience by having quite a simple lay out. this is achieved by easy to use links and modern design techniques such as html and flash.
The site helps viewers access other channel sites run by channel 4. links are availible to the mainsitee, the E4 site and others such as film 4 and 4radio.
the site is a good example of interactivity as it allows viewers to easily contact the institution and alos allows viewers to access areas of the site easily.
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