Shesfixingherhair.co.uk - The strokes Fan Site.
this independently run fan site is good AS it features loadsof new media technology.
there is a whole load of video and audio clips and thousands of photos.
these photos all utilise nmts by being taken digitally, or being scanned in some cases.
the videos of course show nmts and also interactivity as fans can upload their own videos and also photos of themselves with members of the band.
The Great thing about this site is how it manages to appeal to its audience. the fact that it is made by fans of the Strokes naturally means that it will appeal to the audience however there are ohter reasons aswell. the audience primarily for hte strokes are students and young adults. they are all used to the technology involved with using the internet and most will have access. the free audio and video will also appeal to students who are rolling in money as well.
It benefits the industry as it acts as free viral marketing for them. they have no involvement with the website however they benefit from anyone who goes on it and then decides to purchase strokes music. it also serves as marketing for any new material and gigs as there is a regularly updated news page.
there is a goodexample of convergence here because the site has news, photos, interviews etc, and videos, forums, blogs etc, so in a way it links features of a magazine with those of a website.
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