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Radiohead- jigsaw falling into place. Scotch mist version.




this video is a 'live' version of a song from the then new radiohead which they released on new years eve, the day before the release of their album. they did this with all songs from the album,

it offers a less produced version of the song from the album as well as serving as viral advertising for the album.

the technology used is obviously the ability to post videos on the internet and to have good quality audio and vidoe.


it benefits the audience as it provides a free version of the song as well as showing the band performing it and giving clues as to how they create their strange sound, the audience for this kind of video is going to be fans of Radiohead who are excited about the new album, or have allready downloaded it and want to hear some different versions of the song. releasing it onm,,,,,,,,
it is also exciting as this is the first time an alum has been released entirely on line for an optional fee.
it benefits the band as they cut out the middle man as it where and it benefits the audience as they get cheaper music.
convergence used is music and video in a way.